Marketing & communication
8 sustainable IT resources filed under « Marketing & communication », selected and checked by the Institut du Numérique Responsable.
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Marketing & communication
ADEME expert opinion on 'carbon neutral' claims in advertising
Position paper from the French environment agency setting out why claiming carbon neutrality for a product or service is misleading, and what may legitimately be said instead.
Link checked on 2026-08-15
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Marketing & communication
Editorial sobriety framework
Explains editorial sobriety through its four pillars, and what writing less and better brings to both audiences and the organisation.
Link checked on 2026-08-15
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Marketing & communication
How reliable are the numbers?
Module from the INRIA course examining how much confidence to place in published environmental figures for digital technology.
Link checked on 2026-08-15
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Marketing & communication
Responsible communication resource base
Shared resource base on responsible communication assembled by the Collectif pour une Communication Responsable: guides, frameworks, studies and field feedback.
Link checked on 2026-08-15
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Marketing & communication
Responsible digital marketing framework
Manifesto and framework for embedding responsible practice in marketing teams, setting standards that respect users and their attention.
Link checked on 2026-08-15
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Marketing & communication
Responsible influencer certificate
Certification for influencers, content creators and brand ambassadors who want to protect their communities, covering advertising transparency and responsible promotion.
Link checked on 2026-08-15
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Marketing & communication
Sustainable IT kit — communicating your approach (ANCT)
Communication kit for local authorities that want to publicise their sustainable IT approach, internally and to residents, without slipping into greenwashing.
Link checked on 2026-08-15
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Marketing & communication
White papers on responsible communication
Barometer of communication professions, running since 2013, tracking how responsible practices are actually adopted by communication teams.
Link checked on 2026-08-15