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ADEME expert opinion on 'carbon neutral' claims in advertising

Position paper from the French environment agency setting out why claiming carbon neutrality for a product or service is misleading, and what may legitimately be said instead.

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Official website : https://presse.ademe.fr/2022/02/lademe-publie-un-avis-dexperts-sur-lutilisation-de-largument-de-neutralite-carbone-dans-les-communications.html

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